From organic farming roots to a global luxury lifestyle brand
Auhora’s journey began under its parent company, Moopan and Co Pvt Ltd (Est in 2012), with a vision rooted in organic farming, sustainability, and premium natural living. This foundation shaped the values that continue to define the brand today.
The focus turned toward research, formulation, and handcrafted product development, building the early framework for a beauty philosophy centered on purity, quality, and conscious luxury.
In 2020, Moopan and Co Pvt Ltd was rebranded as Estosen International Pvt Ltd, marking a new phase of growth and global ambition while strengthening the company’s commitment to clean beauty innovation.
During 2021–2022, the pandemic caused a significant decline in exports, challenging many industries. Yet, research and innovation continued steadfastly, with new insights and advancements emerging despite the obstacles.
Auhora officially emerged as a premium skincare brand, while Ms. Alfina S V joined as CEO, bringing a fresh creative direction and a stronger vision for luxury, design, and brand evolution in fashion and lifestyle too.
With skincare as its foundation, Auhora expanded into designer wear and jewellery, evolving into a broader lifestyle concept where beauty, elegance, and craftsmanship come together.
Auhora continued to grow its global presence, strengthening its identity as a premium brand known for clean formulations, refined aesthetics, and a modern luxury experience.
With an expansive global reach, we’re now delighted to offer worldwide shipping to every corner of the globe. By 2026, our collection has flourished, presenting over 1500+ organic skincare products and more than 4000+ designer wears sold worldwide.